7 Tips for Effective Custom Yard Signs Marketing

Using bandit or yard signs is one of the most effective guerrilla marketing techniques that can take your business to the next level. Putting up a yard sign is an effective way of creating awareness about the business. There are many ways to make a significant impact on your advertising using yard signs. You can put up yard signs in 24-inch x 36-inch or go bigger to 4 feet x 4 feet or perhaps do it to 4 x 8 feet to attract more attention. Here are some of the steps needed to impactful yards signs:

1. Double Exposure

Print signs on both sides so it can be seen from both traffic streams. Taking the extra investment on your signs will ensure that they can be read or seen in any available direction. Or you can plant your signs towards the direction of oncoming traffic flow to become effective.

2. Use Contrasting Colors

Use light and dark color combinations. White backgrounds will look good in black, red, brown, or blue text signage or text. Or you can reverse the process and use white on your red, blue, or green background. Using two tones like black and white will make your sign easier and quicker to read if you use black for text sign and white text for phone numbers on the black background.

3. Use Easy to Read Fonts

Fonts play a big role in yard sign marketing. The best choices for yard signs are fonts that are easy to read on all formats like Arial, Sans Serif, and Verdana. Do not use script fonts as these can create confusion or sometimes become unreadable.

4. Short but Concise

The passengers inside a moving car will only have a brief moment to read your signage and it would help to use no more than two lines of text. The first line should contain a short message and the second is your telephone number. This way you can effectively reach out to your audience the immediate information about your business and where to reach you.

5. Use Arrows

Directional arrows on your custom yard signs have more impact on people who are not into remembering addresses. Using these can help potential customers get pointed exactly where they can go to check your offers and products. Don’t forget to make the arrows bigger as well, as they should be pointing in a specific direction.

6. Do Without Branding

The very purpose of your yard sign is to get people to know what you are offering and how to keep in touch. Writing basic information on your sign is important. You can pitch in your business and products which in turn can get clients to show interest by calling or communicating with you.

7. Size Matters

Size does matter at this point so you can use bigger yard signs. There are varieties of sizes available for your yard signs. You can choose the bigger ones so they can be seen more from a distance. Use BIG letters for your signs to make these more readable even when the distance gets farther from a potential customer’s visual range. This can catch people’s attention and take note of the information printed. Use lots of white space, which can be around 30 to 40 percent as these can make your signs clear and legible as you target a passing audience with only a few seconds to spare.

Customized yard sign marketing is an effective way to reach out to your actual target audience. It is also cost-effective and can serve as a perfect method of local advertising. Costly internet ads or social media campaigns may have a wider scope yet will be seen by people who are unlikely to become your customers. Thus, if you are looking to boost your business presence in your local area, then using yard signs is an effective way.

Source: Imprint.com

6 Best Methods of Custom T-shirt & Rubber Wristbands Printing

If you are in the business of custom t-shirt printing or want to design and print your shirt, finding the correct method will give you the best results. Whether you are into custom t-shirt printing or are planning on venturing into this business, or simply want to print your own design, here are the different printing methods you should know.

1. Airbrushing or Spray Painting

Spray painting is probably one of the oldest techniques in t-shirt printing. Many artists and hobbyists usually prefer this method because of its versatility when it comes to design. In addition to that, it’s way cheaper than most methods because all you need is fabric paint or spray paint.

The downside is that the print may fade after a few washes, even if you used high-quality paint. It is also not suitable for mass production. However, the design options are endless and you can show your creativity.

2. Screen Printing

Professionals commonly use screen printing or silkscreen printing because of the excellent printing quality it provides. When using this method, you’ll need a template, mesh, squeegee, and of course, ink. The stencil is for the design you want to print on the shirt. The mesh is the screen that will hold your template, and it is typically made of nylon or other synthetic materials. A squeegee is used for spreading the ink, so make sure the stencil is covered completely.

Screen printing is best used for large t-shirt printing production because you can use the template several times. It is also ideal for a single color per screen, although it is also used for multicolor printing. However, it may not be suitable for complex designs.

3. Direct to Garment Technique

DTG, or direct to garment technique, is ideal for complex designs and is one of the newer methods. DTG is also perfect to use at home and for those who are artistic and have basic knowledge about designing and printing.

This printer works almost similar to how you print on paper. Unlike screen printing, where you need several materials, this method only needs a printer and ink. However, the printer may be a bit expensive, especially the high-quality ones.

4. Dye Sublimation

Dye sublimation is ideal if you want your shirt or rubber wristbands covered with a printed design. So, if you are into multicolored prints, then this may be the perfect option for you. This printing technique uses a special kind of liquid dye. The dye is applied to a transfer paper, and once it’s completely dried, heat and pressured are used for sublimation.

This method produces vivid colors and can last long. However, it may not work on all types of fabrics, especially on cotton shirts. But you can get great results when used on polyester or other light fabrics.

5. Vinyl Cutting

This printing method requires precise cutting, so you will need a special CAD cutter. This is ideal for printing small designs like company logos or brands. Vinyl cutting works using a CAD cutter for the design and is then applied directly to the shirt using a heat press.

It is suitable for small and large quantities. However, not recommended for bigger designs because it affects the flexibility of the t-shirt after the pattern or design is applied.

6. Heat Press Printing

Almost similar to dye sublimation, heat press printing also uses transfer paper. Once the design is printed on the transfer paper, heat and pressure are applied to transfer the design to the shirt. Heat press printing is useful for home use and small quantities.

Since it is somehow the same with dye sublimation, it may not work for all types of fabrics. When using this method, avoid using dark fabrics and that are sensitive to high heat.

If you want to try your hand at custom made tshirt printing, consider the cost, compatibility with fabrics, and speed in terms of production when choosing which printing method to use.

Top 5 Reasons Why Is Fashion Important

Everyone has a different perspective on fashion, but we can all agree that it expresses one’s style and how one chooses to wear it. Fashion can have a variety of cultural and spiritual ties. The styles that are popular worldwide vary, and frequently our likes, dislikes, and emotions impact what we wear. It’s crucial to emphasize that fashion is not just about expensive goods and luxury clothing.

Fashion is meant to demonstrate how everyone has a unique understanding of what constitutes “fashion,” which they convey through the accessories and clothing they choose to wear. But it’s indisputable that fashion matters, and we’ll show you the facts below that support this.

This post will look at some of the reasons that make fashion essential.

  1. Style makes a strong first impression

You may have heard that making an excellent first impression is essential, which is why we strive to do so. So, the initial few seconds are crucial if you meet someone for the first time. In addition to this, how you dress and your accessories are essential if you want to make an excellent first impression on new acquaintances. 

Therefore, what you wear, what jewelry you choose, and what accessories you choose can all profoundly affect someone else. However, if you want to make someone gasp, choose these pieces carefully and try to keep up with fashion as much as possible. So, this is the first benefit of dressing in style.

  1. Fashion serves as a means of self-expression. 

We understand that art is the core of our existence. You may express your originality through art. Using art as a form of self-expression contributes to the development of fashion trends. The things we develop with our ingenuity might be considered fashion statements. The truth is that finding inner serenity and strength is vital to the fashion industry. What you choose to wear says a lot about your sense of style and appreciation of the arts.

  1. Fashion lets us express our creative side

You can spark your imagination without turning into a fashion designer—select fashionable clothing and a few accessories that go with it. Anyone on earth can “do” fashion by mixing and matching unique pieces of clothes or jewelry. All of these factors can foster our ingenuity and creativity. Additionally, fashion offers you opportunities to examine your innovative self through experiences.

  1. Fashion can increase your self-confidence

Everyone wants to feel and look good, and high self-esteem is about achieving those goals. Nothing is more satisfying than getting beautiful compliments from everyone you meet. You gain enormous respect in almost any social setting when you are interested in fashion, and it is a great way to increase your self-esteem. Most of us know someone who always looks fantastic and is admired by everyone they meet.

  1. Fashion controls the entertainment sector.

The most significant factor in the entertainment industry is fashion. Fashion is at the center of everything in the entertainment sector. Fashion is the central theme of every film and TV show that dominates the entertainment industry.

Bottom line

According to how you want to show yourself to the world and how you feel, fashion allows you to change everything around you. These are the top 5 reasons why you should value fashion in your life. Fashion has several advantages. Fashion trends may help you in achieving self-actualization. Whatever you choose to wear should be comfortable for you. However, whether we like to admit it or not, fashion has a significant impact on most people’s lives. That’s precisely why we shouldn’t judge it, but rather embrace it and always try to dress stylishly.